Welcome to Mama Bear Toys

A real toy store for real kids — right here in North Wilmington.

A Toy Store Built on Love

Mama Bear Toys was started by Caroline Rodriguez from a place of love — love of toys, love of children, love of family. Located in the Branmar Shopping Center in North Wilmington, we're bringing back the joy of a real, neighborhood toy store.

Walk through our doors and watch your kids' eyes light up as they see row after row of toys in a safe, welcoming environment. Whether they're hunting for the latest Pokémon cards, BeyBlades, Hot Wheels, or something totally unexpected, there are treasures waiting to be found.

We believe every child deserves the experience of exploring a toy store in person — not just scrolling through a screen. Come on in, dig around, and find something special.

Trending Toys

Looking for what's hot right now? Here are some of the most popular picks flying off our shelves:

Pokémon Cards — booster packs, tins, and elite trainer boxes
BeyBlade — the spinning battle craze kids can't get enough of
Hot Wheels — classic cars and track sets for collectors of all ages
Nee-Dohs — the squishy stress balls everyone loves (we're one of the only places around that stocks them!)

Can't find what you're looking for? Let us know — we're happy to help track down a specific toy for you.

What Our Customers Say

“Lovely family-owned shop! The owner was attentive and so helpful assisting me with finding various toys. She makes you feel like you're picking out treasures in her home. Looking forward to supporting this local business over Target or Amazon.”
— Merrie Goodlander★★★★★

“Great little toy store! Bring the kids in here in person and let them dig around. Lots of treasures!”
— Jay Dee★★★★★

“Great family owned store! Nice selection, and friendly staff. The only place around that stocks nee-dohs!”
— Laura DiGuglielmo★★★★★

“We love Mama Bear Toys! It's so nice and needed to have a toy store for children that isn't Target, Walmart, or Amazon. Our kids look forward to going to Mama Bears and are always warmly welcomed. The toy selection is great and Mama Bear as my boys call her is always willing to help show where things are.”
— Julie Holveck★★★★★

Looking for a Specific Toy?

Let us know what you're after and we'll do our best to find it for you.