The Story Behind Shoe Crazy Wine

At the heart of Shoe Crazy Wine is a family story. Sweet Bella, one of the brand's best-selling wines, was born from love. Founder Gwendolyn created it alongside her mother, Mable, who was living with dementia. Mable kept asking for a glass of red wine, and Gwendolyn knew that whatever they created together would have to be real wine — something special.

After months of testing flavors, Mable tasted the version that would become Sweet Bella and said, "Gwendolyn, it's delicious!" They bottled it just for her. That bottle became a customer favorite, a decadent sweet red with notes of chocolate and strawberries that people keep coming back for.

That same spirit of care and creativity runs through every product Shoe Crazy Wine makes — from bold Xtreme wines to CBD-infused cocktails inspired by a trip to Barbados. Each bottle and can is crafted to bring a little joy to your day, whether you're winding down after work or celebrating with friends.

Shoe Crazy Wine is based in Petersburg, Virginia, and offers a growing lineup of wines, spirits, and infused cocktails. Our products range from sweet moscatos and fruit-forward reds to 100-proof chocolate moonshine and CBD-infused mocktails.

We believe good drinks bring people together. Whether you're hosting a company event, planning a celebration, or just looking for something new to enjoy at home, we're here to help you find the right fit. Our team has a reputation for going above and beyond to make sure customers get exactly what they need.

Be sure to sign up for our mailing list to stay in the loop on new releases and events.