A True Passion for Public Relations

Helping brands tell their story is at the heart of LáLew PR. Our commitment to excellence and our emphasis on teamwork at every level ensures that each project is one we can be proud of. We approach our work through the lens of diversity, equity, and inclusion to ensure that campaigns amplify communities that have been historically marginalized.

At LáLew PR, we are deeply committed to dignity, inclusion, and belonging. We recognize the power of storytelling and the responsibility we hold in amplifying the voices and supporting the businesses of Black and brown people. We are dedicated to doing our part to dismantle barriers by intentionally seeking out and sharing the stories of Black and brown individuals and communities.

Our commitment extends beyond storytelling. We actively support Black and brown-owned businesses as a way to promote economic equity and address systemic disparities. Through a partnership with the Rochester Business Journal, we launched a monthly column dedicated to elevating the stories of local Black and brown entrepreneurs and their businesses.

As a public relations agency, we believe that advancing dignity, inclusion, and belonging strengthens not only communities but also the organizations we serve. This commitment shapes our culture of creativity, honest communication, and collaboration — the foundation of our signature approach to teamwork and impact.

Jessica Lewis, President and CEO — Jessica is the visionary leader behind LáLew PR, building the agency into a trusted partner for organizations seeking strategic communications, increased visibility, and meaningful brand impact. She is a sought-after thought leader on industry trends, business, and entrepreneurship, having appeared on Good Day Rochester, NPR's WXXI Connections, and CBS MoneyWatch. She has authored columns for Business Insider, the Democrat & Chronicle, and Minority Reporter newspaper.

Wayneen Neville, Chief Operating Officer — Wayneen brings more than 15 years of experience in public relations, internal communications, event coordination, and operations management. She holds a degree in Journalism from Ohio University and has built her career around supporting small business development and branding.

Jessica Riddick, Account Manager — A freelance publicist with over 5 years of experience in nonprofit communications and entertainment. Her most notable media placements include BET, Fox Soul, and Black Wall Street Times.

Christina Tartaro, Account Manager — Christina brings a strong background in PR and digital marketing, having worked with brands like Procter & Gamble, JP Morgan Chase, Google, Amazon, and Samsung.

Nicole Sheldon, Account Manager — Nicole has nine years of professional experience spanning public relations, communications, and project leadership.