Our Story

Michael & Son's Jewelers is more than just a jewelry store — we're a family tradition built on love, craftsmanship, and community. Since opening our doors in 1983, we've been proudly serving Reno and Northern Nevada with honesty, creativity, and care.

Founded by Michael and Mary Lorenz, the store began as a project of love and has since grown through multiple generations. Today, David Lorenz and his wife Shannon carry on the family legacy alongside their daughter Morgan, maintaining the same commitment to integrity and personal connection that has defined the business from the start.

Located in Midtown Reno at 1401 S. Virginia Street, our store offers an extensive selection of fine jewelry, including Native American jewelry and art. Whether you're looking for a custom engagement ring, a meaningful gift, or expert jewelry repair, our friendly and knowledgeable staff is here to help you every step of the way.

We believe every customer deserves to be treated like family. That's why we take the time to listen, educate, and guide you through every decision — so you walk out with a piece you'll treasure for a lifetime.

We're proud to carry collections from some of the finest jewelry designers in the industry. Our featured designers include Allison Kaufman, AVA Couture, Gems by Pancis, Imagine Bridal, Lashbrook, and Noam Carver.

Whether you're drawn to classic elegance or modern style, our curated selection of designer pieces offers something for every taste. We also carry natural diamonds, lab grown diamonds, and a wide range of gemstone jewelry.